
Abecita Pop Art & Photography is not like other art museums
The works hanging here were never originally intended to adorn the walls of a museum. Instead, they were hung at the home of Bengt and Berit Swegmark in their Borås residence. One day, the collection became larger than their home could handle. Then Abecita Popkonst & Foto was born, which today consists of three floors with a total of 2400m².
The museum's collection - unique in Europe - consists of graphic art and photography from Europe and the USA, as well as award-winning Nordic textile art. With around 500 works, it is unique in Europe and is represented by some 30 artists from 1961 onwards.
Guided tours at Abecita Pop Art & Photography
The museum offers guided tours led by an enthusiastic guide who introduces visitors to the current exhibitions, the history of the museum and the artists represented in the collection. Tours are available for groups of 10–50 people. For bookings and enquiries, please visit the museum’s website for the latest contact information.
CITY AS YOUR GALLERY
More museum and galleries to visit:
Take a break nearby

Café Viskan Knalleland
A visit to Borås is even better with a good coffee break! A local favourite since 2005, Café Viskan is the perfect spot to slow down, enjoy something delicious and recharge before heading off to your next adventure.

Macca Knalleland
Craving something delicious? Macca brings a taste of Italy to Borås with freshly made Italian sandwiches, delicacies and a passion for authentic food craftsmanship. Stop by for a tasty lunch or grab something delicious to enjoy on the go.
final destination: the city












