Borås is thriving
Editorial /
Borås is Sweden's 13th city with over 112,000 inhabitants. 1.5 million people live within a 10 mile radius from Borås. The city balances between small town and big city. Large enough to accommodate a wide range of entertainment, culture and service but small enough to have everything within easy reach.The textile town of BoråsBorås is today a center for textile design. The School of Textiles and the Nordic Design School are Sweden's leading schools for textile designers of the future. Several well-known Swedish textile and clothing brands such as Oscar Jacobson, Eton, Gina Tricot, SVEA, 8848 Altitude, Bergman Sweden AB, Abecita, Almedahls to name a few, originate in Borås.Borås's position today as a trading town with very intensive foreign trade comes from the combination of traders and textile manufacturers. Borås is the Nordic mail order center with well-known companies such as Red Cats-Ellos, Cellbes, Haléns and H&M Rowells, and many millions of packages are sent from Borås every year. There is also the head office for many Swedish agencies and business chains in the clothing industry. They are the main reason why the region today has a more intensive foreign trade percentage than Hong Kong.
