Borås is thriving

Borås is Sweden's 13th city with over 112,000 inhabitants. 1.5 million people live within a 10 mile radius from Borås. The city balances between small town and big city. Large enough to accommodate a wide range of entertainment, culture and service but small enough to have everything within easy reach.

The textile town of Borås
Borås is today a center for textile design. The School of Textiles and the Nordic Design School are Sweden's leading schools for textile designers of the future. Several well-known Swedish textile and clothing brands such as Oscar Jacobson, Eton, Gina Tricot, SVEA, 8848 Altitude, Bergman Sweden AB, Abecita, Almedahls to name a few, originate in Borås.
Borås's position today as a trading town with very intensive foreign trade comes from the combination of traders and textile manufacturers. Borås is the Nordic mail order center with well-known companies such as Red Cats-Ellos, Cellbes, Haléns and H&M Rowells, and many millions of packages are sent from Borås every year. There is also the head office for many Swedish agencies and business chains in the clothing industry. They are the main reason why the region today has a more intensive foreign trade percentage than Hong Kong.

The city is embedded in parks and green areas. And it's always close to nature. Rya Ridge, one of Sweden's most urban nature reserves, offers 500 hectares of wild nature and breathtaking views. Around the city there is a wreath of outdoor courtyards and club cabins, good starting points for trips to forests, lakes, fishing and outdoor areas.

Borås Zoo was founded in 1962 and was the first in Sweden to let animals roam freely in large facilities. The park's main focus is large African animals and Nordic animals.

The Navet Science Center offers experiences in science, technology and mathematics for all senses. Here the whole family, children as an adult can have fun together while giving you the opportunity to gain a lot of knowledge.

Borås Arena was inaugurated in 2005, a modern facility for football, concerts and other major events, and the home ground for IF Elfsborg. The arena has artificial grass and can be used all year round.

Textile Fashion Center is the new international center for fashion, textile and design in Sweden and Borås. When Lars Wallin, Sweden's foremost fashion creator, was present at the inauguration in 2014, he was clear with what he thought: "It's almost like I shudder when I think of all the fantastic fashion meetings that will take place in here".
Exciting cultural life

Borås has an extensive and exciting cultural life.
City theater, symphony orchestra and dozens of museums provide space for many interesting cultural events.
The urban space has been developed with several sculptures by both Swedish and international artists in recent years. No other city in Sweden can show anything like it. Most notable is the nine meter high bronze sculpture by Pinocchio - Walking to Borås by Jim Dine.

Borås Art Museum welcomes visitors to new and fresh premises with several surprises. How about a video box, new art workshops for visitors of all ages, new gallery spaces and rooms for contemplation?

The Textile Museum is a cultural history museum that tells about the textile cultural heritage in Borås and Sjuhärad. Here you will find a unique collection of textile machines and a temporary exhibitions that vary from art and design to textile research and technology development.

The Abecita Art Museum is located in the middle of Knalleland. A new modern art museum offering a cavalcade of modern art, inspiration and experiences. Graphic and photo art from both Swedish and foreign artists can be found in this rich industrial environment.

Street art festival No Limit saw the light of day for the first time in 2014 when 11 internationally renowned artists transformed the city into a gigantic outdoor gallery with street art installations ranging from 27 meters to mural paintings.

Borås was founded by King Gustav II Adolf in 1621. The start of Borås was trading. In the 16th century, there were farmers who expanded their livelihoods by selling their crafts. They wandered over large parts of the country and sold their goods. This was forbidden. According to the law of the time, all trade would take place within a city's boundaries. This is so that one can raise customs duties on the goods and get government revenue from the trade. The wandering traders from the countryside sometimes got into a fight with representatives of the nearest towns, and they were also notified to the authorities for their activities.

To the King for support
In the spring of 1620, the Western Goths sent a couple of representatives to the king to complain about how they were treated by neighboring cities and to ask to continue their habitual trade. But the king gave them the ultimatum: By the end of midsummer you should cease trading - if you want to continue then you must establish a city.
The farmers' decision was to establish a city. For the summer, the representatives were sent back to the king to ask for city privileges. But the king was not at home, he was in Germany and confessed to everlasting marriage to Maria Eleonora of Brandenburg.

Unique privileges
City privileges eventually became. In addition, unique privileges that gave the Borås people the right to shop wherever they wanted, only the customs goods in Borås. With these rights, Borås had the prime conditions to develop as a commercial city.

The expansion of the 19th and 20th centuries
The great expansion came from the trade association with the textile industry. The textile industry made Borås one of Sweden's most expansive cities in the mid-1900s. By the end of the 1960s, two-thirds of the industrial workers in Borås employed textiles and clothing. Then came the Swedish tea crisis and forced the transformation of Borås.