From travel merchants to e-commerce

Textile Museum - Closed for the time being, Borås
|Translated by Google translation|

In this lecture in De Sju Häradernas kulturhistoriska förening's historical timeline that permeates 2021's celebration of Borås 400 years, we begin to sniff at the present.

The lecturer is Malin Sundström, associate professor of marketing at Malmö University. She researches customers '/consumers' buying behaviors and how the digitalisation of trade affects behaviors and trade structures and will give us a picture of the development from the bang's traveling sales to today's e-commerce.

When: October 24 at 14: 00-15: 00

Location: The Textile Museum

The lecture is open to everyone, but the number of listeners may be limited based on the pandemic restrictions that prevail at the time.