John Hagby - Letter to my younger self

Abecita Art Museum, Borås
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Abecita Art Museum closes from Monday 16/11 and is closed until 31 January 2021.

"We want to contribute to fewer people moving in society during this increasing spread of covid-19.

We follow the development and FHM's advice and will return with more information. Take care of you for so long, we miss you! "

Portrait and advertising photographer John Hagby wanted to try to capture real emotions in his photography - get people to show their inner self in a close encounter with the camera. In psychology, a technique is sometimes used where you write a letter to your younger self, to process or reflect on things that have happened before. What happens if the letter and words become something you read aloud, in front of the camera? The emotions that emerge during this reading are exactly what John captured in a series of touching, thought-provoking images that both show - and evoke - real emotions.

The exhibition runs until 21 February 2021.

underline "> Exhibitions from 22 October 2020 - 21 February 2021:

  • Elin Berge - Lars Tunbjörkstiftelsen's winner 2020

Exhibitions running until 23 May 2021:

  • Patrik Wennerlund - Lofoten to Hong Kong
  • 10 ♀ Photographers
  • Benjamin Nørskov - Epa Sweden

Location: Abecita Art Museum

Opening hours

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Wednesday - Friday 12-16, Saturday & Sunday 11-15

Price information

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Adult SEK 100 - coffee included

Students SEK 50

School group (under 15 years) - SEK 400

For 15 years, in the company of parents - free admission

No fee to the café

Public transportation

|Translated by Google translation| Bus 100 from Gothenburg to Resecentrum, then bus 3 to Knalleland - in the middle of the press office. By train from Stockholm or Herrljunga there is a station 100 m from the museum. A stop before Borås! Central Station.


|Translated by Google translation|
From Knalleland Train Station and bus stop about 2 minutes. On foot from Resecentrum, about 15 minutes to the museum. By car - follow the easiest signpost towards Borås Zoo, well inside its parking lot, keep right past Borås Simarena and 200 m down the street is the Abecita Art Museum.