Fashion Exposed - 100 years of Swedish fashion photography

textile Museum, Borås
|Translated by Google translation|

Fashion Exposed - 100 years of Swedish fashion photography will be a new exhibition at the Textile Museum this autumn. Here, the changing expression of fashion photography during different time periods is shown based on images of fourteen Swedish fashion photographers. The exhibition is produced by Landskrona museum /Landskrona photo in collaboration with costume historian Tonie Lewenhaupt.

Fashion is an exciting, often controversial, but constantly creative expression. Photography is an important part of the language of fashion as a way of communicating our changing ideals. The images speak to us directly with an enticing imagery, but are treacherously truthful.

Fashion photography is a specialized niche, a form of time document that follows the currents of its time. From being viewed with some skepticism, the status of fashion photography was raised during the 1960s when it became trendy to work with fashion. Today, fashion photography exists together with fashion illustration in the borderland between the commercial and the artistic.Costume historian Tonie Lewenhaupt explains:

"Fashion photography is, of course, about manipulation. Hard marketing of design brands […] At the same time, fashion photography is a silent language, a concrete communication, a specific and developed news dissemination. . "

The exhibition presents how Swedish fashion photographers perceived and depicted fashion from the 1940s until today. Fourteen photographers are represented, for example Georg Oddner, Hans Hammarskiöld, Kerstin Bernhard, Claes Lewenhaupt, Mattias Edwall, Carl Bengtsson and Borås-born Sandra Freij. But fashion photography has long been an international activity, so even though the exhibition focuses on Swedish fashion photographers, most have been or are internationally active. This is reflected in both clients, expressions and the environment - everything from beautiful landscapes in Mexico to hecticbig cities like Paris.

The exhibition is produced by Landskrona Museum /Landskrona Foto and is curated by Janne Jönsson and Anneli Oxenstierna. The texts in the exhibition and the accompanying catalog are written by costume historian Tonie Lewenhaupt. At the Textile Museum, the exhibition will have a larger space and therefore it will be expanded with a selection of extra pictures. This is what museum director Ulrika Kullenberg says:

"Photography is a bit more unusual to show here at the Textile Museum, but fashion photography is closely linked to the fashion industry and gives a different perspective on fashion development than the garments themselves. Many of us encounter fashion images almost daily so it is an important topic to address. to twist and turn the concept of fashion. It feels extra fun that this exhibition is based on a Swedish perspective as the Textile Museum has shown a lot of international fashion in recent years. "

The exhibition will be shown at the Textile Museum 10 October 2020 - 4 April 2021

10Oct 12:00 - 16:00 textile Museum
11Oct 12:00 - 16:00 textile Museum
13Oct 12:00 - 17:00 textile Museum
14Oct 12:00 - 17:00 textile Museum
15Oct 12:00 - 19:00 textile Museum
16Oct 12:00 - 17:00 textile Museum
17Oct 12:00 - 16:00 textile Museum
18Oct 12:00 - 16:00 textile Museum
20Oct 12:00 - 17:00 textile Museum
21Oct 12:00 - 17:00 textile Museum
22Oct 12:00 - 19:00 textile Museum
23Oct 12:00 - 17:00 textile Museum
24Oct 12:00 - 16:00 textile Museum
25Oct 12:00 - 16:00 textile Museum
27Oct 12:00 - 17:00 textile Museum
28Oct 12:00 - 17:00 textile Museum
29Oct 12:00 - 19:00 textile Museum
30Oct 12:00 - 17:00 textile Museum
31Oct 12:00 - 16:00 textile Museum
01Nov 12:00 - 16:00 textile Museum
03Nov 12:00 - 17:00 textile Museum
04Nov 12:00 - 17:00 textile Museum
05Nov 12:00 - 19:00 textile Museum
06Nov 12:00 - 17:00 textile Museum
07Nov 12:00 - 16:00 textile Museum
08Nov 12:00 - 16:00 textile Museum
10Nov 12:00 - 17:00 textile Museum
11Nov 12:00 - 17:00 textile Museum
12Nov 12:00 - 19:00 textile Museum
13Nov 12:00 - 17:00 textile Museum
14Nov 12:00 - 16:00 textile Museum
15Nov 12:00 - 16:00 textile Museum
17Nov 12:00 - 17:00 textile Museum
18Nov 12:00 - 17:00 textile Museum
19Nov 12:00 - 19:00 textile Museum
20Nov 12:00 - 17:00 textile Museum
21Nov 12:00 - 16:00 textile Museum
22Nov 12:00 - 16:00 textile Museum
24Nov 12:00 - 17:00 textile Museum
25Nov 12:00 - 17:00 textile Museum
26Nov 12:00 - 19:00 textile Museum
27Nov 12:00 - 17:00 textile Museum
28Nov 12:00 - 16:00 textile Museum
29Nov 12:00 - 16:00 textile Museum
01Dec 12:00 - 17:00 textile Museum
02Dec 12:00 - 17:00 textile Museum
03Dec 12:00 - 19:00 textile Museum
04Dec 12:00 - 17:00 textile Museum
05Dec 12:00 - 16:00 textile Museum
06Dec 12:00 - 16:00 textile Museum
08Dec 12:00 - 17:00 textile Museum
09Dec 12:00 - 17:00 textile Museum
10Dec 12:00 - 19:00 textile Museum
11Dec 12:00 - 17:00 textile Museum
12Dec 12:00 - 16:00 textile Museum
13Dec 12:00 - 16:00 textile Museum
15Dec 12:00 - 17:00 textile Museum
16Dec 12:00 - 17:00 textile Museum
17Dec 12:00 - 19:00 textile Museum
18Dec 12:00 - 17:00 textile Museum
19Dec 12:00 - 16:00 textile Museum
20Dec 12:00 - 16:00 textile Museum
22Dec 12:00 - 17:00 textile Museum
23Dec 12:00 - 17:00 textile Museum
27Dec 12:00 - 16:00 textile Museum
29Dec 12:00 - 17:00 textile Museum
30Dec 12:00 - 17:00 textile Museum
02Jan 12:00 - 16:00 textile Museum
03Jan 12:00 - 16:00 textile Museum
05Jan 12:00 - 17:00 textile Museum
06Jan 12:00 - 17:00 textile Museum
07Jan 12:00 - 19:00 textile Museum
08Jan 12:00 - 17:00 textile Museum
09Jan 12:00 - 16:00 textile Museum
10Jan 12:00 - 16:00 textile Museum
12Jan 12:00 - 17:00 textile Museum
13Jan 12:00 - 17:00 textile Museum
14Jan 12:00 - 19:00 textile Museum
15Jan 12:00 - 17:00 textile Museum
16Jan 12:00 - 16:00 textile Museum
17Jan 12:00 - 16:00 textile Museum
19Jan 12:00 - 17:00 textile Museum
20Jan 12:00 - 17:00 textile Museum
21Jan 12:00 - 19:00 textile Museum
22Jan 12:00 - 17:00 textile Museum
23Jan 12:00 - 16:00 textile Museum
24Jan 12:00 - 16:00 textile Museum
26Jan 12:00 - 17:00 textile Museum
27Jan 12:00 - 17:00 textile Museum
28Jan 12:00 - 19:00 textile Museum
29Jan 12:00 - 17:00 textile Museum
30Jan 12:00 - 16:00 textile Museum
31Jan 12:00 - 16:00 textile Museum
02Feb 12:00 - 17:00 textile Museum
03Feb 12:00 - 17:00 textile Museum
04Feb 12:00 - 19:00 textile Museum
05Feb 12:00 - 17:00 textile Museum
06Feb 12:00 - 16:00 textile Museum
07Feb 12:00 - 16:00 textile Museum
09Feb 12:00 - 17:00 textile Museum
10Feb 12:00 - 17:00 textile Museum
11Feb 12:00 - 19:00 textile Museum
12Feb 12:00 - 17:00 textile Museum
13Feb 12:00 - 16:00 textile Museum
14Feb 12:00 - 16:00 textile Museum
16Feb 12:00 - 17:00 textile Museum
17Feb 12:00 - 17:00 textile Museum
18Feb 12:00 - 19:00 textile Museum
19Feb 12:00 - 17:00 textile Museum
20Feb 12:00 - 16:00 textile Museum
21Feb 12:00 - 16:00 textile Museum
23Feb 12:00 - 17:00 textile Museum
24Feb 12:00 - 17:00 textile Museum
25Feb 12:00 - 19:00 textile Museum
26Feb 12:00 - 17:00 textile Museum
27Feb 12:00 - 16:00 textile Museum
28Feb 12:00 - 16:00 textile Museum
02Mar 12:00 - 17:00 textile Museum
03Mar 12:00 - 17:00 textile Museum
04Mar 12:00 - 19:00 textile Museum
05Mar 12:00 - 17:00 textile Museum
06Mar 12:00 - 16:00 textile Museum
07Mar 12:00 - 16:00 textile Museum

Contact information

Textilmuseet, Borås
Skaraborgsvägen 3A
Borås
Phone: +46-33358950

E-mail: textilmuseet@boras.se

Opening hours

|Translated by Google translation|
OPENING HOURS: MON CLOSED TUESDAY 16-16 WEDNESD 12-16 THURSD 12-16 FRIDAY 12-16 SATURDAY 11-15 SUNDAY 11-15

Public transportation

Facts

|Translated by Google translation|

The following photographers are represented in the exhibition:

Carl Bengtsson - Kerstin Bernhard - Sten Didrik Bellander - Mattias Edwall - Sandra Freij - Hans Hammarskiöld - Rune Hassner - Julia Hetta - Erik Holmén - Ewa-Mari Johansson - Claës Lewenhaupt - Arne Nilsson - Georg Oddner - Ralf Turander

The exhibition is produced by Landskrona Museum / Landskrona Foto